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CHERRY XTRFY Gaming Peripherals: The New Future of Gaming Devices
A new stage in the development of the brand of gaming peripherals XTRFY: from now your favorite products combine German engineering and Swedish design!
Two well-known companies - the German market leader in mechanical switches CHERRY and the Swedish manufacturer of eSports equipment XTRFY - are now united under the common name CHERRY XTRFY.
CHERRY XTRFY's mission is to provide professionals, enthusiasts and avid gamers with the quality gaming peripherals they need to unlock their individual potential on their path to victory. What remains unchanged is XTRFY's rich experience in the competitive gaming segment, which ensures professional performance for esports players of all levels.
CHERRY and XTRFY are also introducing a new name, logo and identity to reflect their progressive approach to gaming equipment.
“The merger of Xtrfy by CHERRY is a prime example of how diversification is crucial in esports. Both companies bring different strengths, networks, and product expertise, which complement each other perfectly. With the fusion of German engineering and Swedish design, this partnership is a match made in heaven, united by a shared love of gaming. As we move forward, we are excited to introduce our new gaming peripherals brand, which is driven by our vision for the future of esports. This vision encompasses diversity and inclusion, as we aim to promote a welcoming and inclusive community where everyone can participate and thrive”, says René Schulz, Vice President Business Unit Peripherals at CHERRY.
The updated design of CHERRY XTRFY demonstrates that the brand is committed to high standards of quality and performance, and is committed to creating the next generation of esports equipment.
“We’re passionate about esports and after years of collaborating with professional players, we’re putting our hearts into growing our presence in competitive gaming. Ramping up our efforts in esports, we’re committed to creating new products that help gamers win. Our dedication is symbolized by the Winner symbol – X – and verbalized through the CHERRY XTRFY tagline: In it to win it”, says Joakim Jansson, Managing Director and Co-founder of Xtrfy.
We invite you to take a closer look at the new CHERRY XTRFY gaming peripherals!
